Coco Effendi’s deep spiritual connection with Mother Earth and nature led to “The World of Indah”. Her aim is to share this profound sentiment with others through her jewelry. The designs are imbued with strength, love, and positive energy, and are brought to life by skilled artisans who collaborate with her personally.

The jewelry uses traditional Indonesian techniques and hand tools, employing recycled materials. Precious and unique crystals and gems, as well as a coating of 24k gold, are used to add the finishing touches. Each Indah piece reflects a part of Coco’s inner thoughts and soul, and her commitment to slow fashion, organic products, and environmental preservation.

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The World of Indah’s jewelry is suitable for everyone. You can also wear these everyday accessories on special occasions like weddings. You can style them with your outfits to feel spiritually strong and protected while looking fashionable and sustainable.

The World of Indah collections feature a variety of jewelry including arm bands, bangles, body chains, earrings, hair accessories, necklaces, and rings.

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