2011 Just ended, and we thought you would enjoy a bit of a recap about 2011 communication campaigns we thought were really creative or innovative in any way.
So every Wednesday and for 5 weeks, we’ll take you through 5 innovative campaigns which we, at Talent·id thought were really inventive or challenging and have been great success.
#5 : the BHG Quick Chef Music microwave campaign
I’ll say it right away : this one is a bit “off the charts”, but I definitely loved the way they did this one.
First of, it’s a Del Campo Nazca Saatchi & Saatchi work. And there’s no surprise if this very agency were elected “International Agency of the Year” by advertising Age [adage.com].
How to advertise a microwave for BHG, when the starting point is a bit disturbing: the client want to advertise its product, there’s “nothing much” to advertise, the product isn’t new or “a lot better” in any ways. But hey, as they stated later on, “come up with something, that’s your job”, said the client to the fine people at DCNazca Saatchi & Saatchi.
Well they did.
They came up with a special edition of the microwave, adding a feature it didn’t have before the campaign: A USB port and speakers so when your lunch is ready, or your coffee is hot, your microwave plays your favorite tune.
And that’s genius.
No sexy features? Let’s create one. So we’ll be able to make a limited edition, get some press, traffic and visibility on social medias… The campaign were already a success. This is why this campaign is to me not representative but still very interesting: sometime you’ll have to think off the box, to get things done.
And isn’t it when the fun begins?
There goes the short case study. You’ll see bits of the ad campaign they put together around the brand new product.
Really, a smart, funny and effective campaign, with reduced costs, confirming Argentina as a great country for advertising in general, and creative campaigns especially.