Question: What are your thoughts about email marketing?
“Art directors and creative directors here are always looking to us to find the next great talent and to match up their needs to what they’re working on when they’re concepting.” – Arleen D’Amico, VP manager of art production at Campbell Mithun
Not too long ago, buyers were inundated with direct mail promotions. Today, buyers talk of having 300+ emails in their inbox every Monday morning. Your email promotion doesn’t just have to differentiate you from your competitors – it must stand out enough to be opened by your target audience.
Watch industry experts chat about email marketing, including their thoughts on:
Subject lines. How it “can do you and your viewer a huge, huge favor.”
Being deleted. What turns creatives off, and even worse, gets you remembered in a negative way.
Research. How you can increase response rates by researching your target audience.
Creative Collision: Does Email Marketing Work for Creatives? from Agency Access on Vimeo.
Check out more about this video in blog post on The Lab